Privacy Policy

1. Information We Collect

We collect various types of information to provide and improve our services to you:

1.1 Personal Information

When you interact with our website or request our water filter products, we may collect:

• Name and contact details (email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely through third-party payment processors)
• Company name and business information (for B2B clients)
• Communication preferences and correspondence history

1.2 Technical Information

We automatically collect certain technical data when you visit our website:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To process orders, manufacture custom water filters, and deliver products to your specified location
• Customer Support: To respond to inquiries, provide technical assistance, and resolve any issues with our products
• Business Operations: To maintain records, process payments, and manage our relationship with clients
• Marketing Communications: To send promotional materials, product updates, and newsletters (with your consent)
• Website Improvement: To analyze user behavior, optimize our website performance, and enhance user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information. We may share your data only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in website hosting, payment processing, shipping, and analytics
• Business Transfers: In connection with mergers, acquisitions, or sale of company assets
• Legal Requirements: When required by law, court order, or governmental authority
• Protection of Rights: To protect our rights, property, safety, or that of our customers and the public

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Receive your data in a structured, commonly used format
• Objection: Object to certain processing activities

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie preferences through your browser settings, though disabling cookies may affect website functionality.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.